{"id":15741,"date":"2025-08-28T09:22:07","date_gmt":"2025-08-28T12:22:07","guid":{"rendered":"https:\/\/infoseguridadit.com\/electronica\/?p=15741"},"modified":"2025-08-28T09:41:14","modified_gmt":"2025-08-28T12:41:14","slug":"intelbras","status":"publish","type":"post","link":"https:\/\/infoseguridadit.com\/electronica\/2025\/08\/28\/intelbras\/","title":{"rendered":"Intelbras refuerza su presencia en Argentina con SEG International"},"content":{"rendered":"\n<p>Intelbras desembarc\u00f3 fuerte en el mercado argentino. En ese contexto hablamos con <strong>Enrique Morbelli<\/strong>, referente de la compa\u00f1\u00eda, quien explic\u00f3 la estrategia, los objetivos y los diferenciales que la marca trae para instaladores e integradores de la regi\u00f3n.<\/p>\n\n\n\n<p><strong>\u00bfC\u00f3mo es el arribo de Intelbras a la Argentina y con qu\u00e9 l\u00edneas de productos llegan?<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><a href=\"https:\/\/infoseguridadit.com\/electronica\/wp-content\/uploads\/2025\/08\/Enrique-Morbelli-Intelbras-SEG-International.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"1024\" src=\"https:\/\/infoseguridadit.com\/electronica\/wp-content\/uploads\/2025\/08\/Enrique-Morbelli-Intelbras-SEG-International-614x1024.jpg\" alt=\"intelbras\" class=\"wp-image-15742\" style=\"width:158px;height:auto\" srcset=\"https:\/\/infoseguridadit.com\/electronica\/wp-content\/uploads\/2025\/08\/Enrique-Morbelli-Intelbras-SEG-International-614x1024.jpg 614w, https:\/\/infoseguridadit.com\/electronica\/wp-content\/uploads\/2025\/08\/Enrique-Morbelli-Intelbras-SEG-International-180x300.jpg 180w, https:\/\/infoseguridadit.com\/electronica\/wp-content\/uploads\/2025\/08\/Enrique-Morbelli-Intelbras-SEG-International-768x1280.jpg 768w, https:\/\/infoseguridadit.com\/electronica\/wp-content\/uploads\/2025\/08\/Enrique-Morbelli-Intelbras-SEG-International.jpg 918w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Intelbras ya tiene un tiempo en Argentina: comenzamos hace a\u00f1os con la parte de comunicaciones. Con la evoluci\u00f3n tecnol\u00f3gica decidimos dar un nuevo impulso, ahora enfocados en el \u00e1rea de seguridad.<br>Nuestro trabajo actual se centra en <strong>paneles de alarma, sensores de intrusi\u00f3n y l\u00edneas de productos contra intrusi\u00f3n en general<\/strong>. En Brasil lideramos el mercado con nuestro portafolio, y el objetivo es replicar ese posicionamiento en Argentina junto a SEG International, que es un socio clave en este desaf\u00edo.<\/p>\n\n\n\n<p><strong>\u00bfPor qu\u00e9 eligieron a <\/strong><strong>SEG International<\/strong><strong> como distribuidor en el pa\u00eds?<\/strong><\/p>\n\n\n\n<p>Cuando hicimos un relevamiento de mercado, vimos que SEG International tiene una <strong>excelente relaci\u00f3n de a\u00f1os con el p\u00fablico argentino<\/strong>, principalmente en automatismos y motores.<br>Ese mismo p\u00fablico \u2014los instaladores\u2014 muchas veces tambi\u00e9n trabajan en seguridad. Por eso, cuando un instalador busca un motor o una soluci\u00f3n de control de acceso, ahora tambi\u00e9n puede acceder a nuestras l\u00ednea de productos de intrusi\u00f3n y control.<br>De esta manera, el portafolio de SEG International se vuelve m\u00e1s completo, y el instalador puede cubrir ambas necesidades con un mismo proveedor. All\u00ed est\u00e1 la sinergia.<\/p>\n\n\n\n<p><strong>El mercado argentino ya cuenta con marcas muy fuertes. \u00bfCu\u00e1l es el diferencial de Intelbras frente a esa competencia?<\/strong><\/p>\n\n\n\n<p>Hoy el diferencial <strong>ya no pasa por el precio<\/strong>. Muchos fabricantes compiten en ese aspecto, pero nosotros nos enfocamos en <strong>sorprender con calidad<\/strong>.<br>Nuestro valor agregado no es solo el producto: es la <strong>experiencia completa<\/strong>. Apostamos a la <strong>preventa con capacitaciones, visitas y acompa\u00f1amiento<\/strong>, y tambi\u00e9n a la <strong>posventa<\/strong>, garantizando que el cliente no se quede solo frente a un problema, aunque aparezca un a\u00f1o despu\u00e9s.<br>Adem\u00e1s, desarrollamos productos adaptados a la realidad de los pa\u00edses latinoamericanos, con caracter\u00edsticas t\u00e9cnicas que responden a las condiciones locales. Pero lo m\u00e1s importante es estar cerca de los clientes, resolver sus necesidades y construir confianza a largo plazo.<\/p>\n\n\n\n<p><strong>Conclusi\u00f3n<\/strong><\/p>\n\n\n\n<p>El desembarco de Intelbras en Argentina busca <strong>aportar innovaci\u00f3n, soporte y cercan\u00eda<\/strong> al gremio de la seguridad electr\u00f3nica. Con <a href=\"https:\/\/seg.com.ar\/?gad_source=1&amp;gad_campaignid=22437059467&amp;gbraid=0AAAAA-xsw1oYMxakW1RwVpqHcURkBvi5c&amp;gclid=Cj0KCQjw_L_FBhDmARIsAItqgt7KL1KDZGjroaW2lbBYdmvXqFw6IuHo8Jvb-mt4T0o8aieCcCDo6nUaAt9QEALw_wcB\" target=\"_blank\" rel=\"noreferrer noopener\">SEG International<\/a> como aliado estrat\u00e9gico, la compa\u00f1\u00eda se propone no solo competir en productos, sino diferenciarse a trav\u00e9s de la <strong>calidad, el acompa\u00f1amiento y la formaci\u00f3n continua de los instaladores<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/api.whatsapp.com\/send?phone=541127134188\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1570\" height=\"244\" src=\"https:\/\/infoseguridadit.com\/electronica\/wp-content\/uploads\/2025\/08\/intelbras-2.gif\" alt=\"intelbras\" class=\"wp-image-15750\" style=\"width:839px;height:auto\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Intelbras desembarc\u00f3 fuerte en el mercado argentino. En ese contexto hablamos con Enrique Morbelli, referente de la compa\u00f1\u00eda, quien explic\u00f3 la estrategia, los objetivos y los diferenciales que la marca trae para instaladores e integradores de la regi\u00f3n. \u00bfC\u00f3mo es el arribo de Intelbras a la Argentina y con qu\u00e9 l\u00edneas de productos llegan? Intelbras [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_joinchat":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8,586,264,10],"tags":[],"class_list":["post-15741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accesos","category-destacada","category-fab","category-intrusion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Intelbras refuerza su presencia en Argentina con SEG International - InfoSeguridadIT<\/title>\n<meta name=\"description\" content=\"Intelbras desembarc\u00f3 fuerte en el mercado argentino. 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